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SCRIPTCASE CHANGE CSS BY CLASS SOFTWARE

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Here are some statistics gathered by the designer Jozef Toth on companies that saw favorable numerical results after implementing changes in the design of their products. Often we need more tangible evidence of real value in investing in UX within our companies. No wonder that UX Designer is one of the most popular positions in recent times according to Linkedin, justifying the running of companies by professionals who understand and master the subject. Investing in User Experience also means cutting time and future costs with unnecessary maintenance, allowing that this saved amount is allocated to other needs and to business expansion. Thus, a project that contains the basics of UX since the establishment has less possibilities of errors and redesigns, which would only appear after the user contact with the platform. In addition, the cost to correct an error after the development is 100 times greater than correcting the same mistake before the project is completed.

For example, the estimated amount of time that programmers spend on avoidable rework is up to 50%.

SCRIPTCASE CHANGE CSS BY CLASS SOFTWARE

To illustrate this importance, she cited some data found in the article Why Software Fails. Susan Weinschenk, head of UX Strategy on Human Factors International (HFI), one of the largest companies in the world specialized in user-centered design, showed in a study that projects that have been designed with focus on user experience generated a significant return on investment (ROI).

It is just one click and it will already be in another store.īut it is not only the users who benefit from the investment in UX, companies also improve productivity as well as gain more profit and return on investment. If he cannot complete the purchase, not even the best promotion will make him buy the product. If he is faced with difficulties or problems to find the desired product or even the steps required for the execution of a purchase, there are high chances that the simply closes the browser tab and goes to the competitor. Imagine a user of a shopping site, for example. On the other hand, if users have a positive and enjoyable experience with the brand, they will bring friends and family to share this same experience. But if users have a bad experience when using these products or services, the business as a whole suffers. The most diverse digital channels (website, mobile site, application, etc.) are cash machines able to reach more customers, find new markets and facilitate consumer access to their goods and services. Companies are increasingly realizing that investing in the experience of users can bring benefit and excellent financial results.